Because your data does not organize itself.
The right data + the right technology + the right interpretation = the most valuable information.
How do you manage data in such a way that it is always up to date, relevant, secure and usable? To properly maintain, update, manage and protect your data, it must be correctly checked, monitored, adjusted for changes and enriched with new sources. Only in this way will your data be available reliably and at the right moment (or even continuously) for the execution and improvement of business processes, for taking management decisions and for adjusting the current course or setting a new course to be sailed.
Collecting data is not that complicated.
The art is to collect the right data and process and interpret it in such a way that the information resulting from this can be used for operational and strategic objectives.